It’s almost like Spotify built the voice control aspect of the product, and then lost faith. Will people use it while driving? Absolutely. And none of that looking at the screen should be happening, ideally, while you’re operating a multi-ton motor vehicle.Ĭan it be used while stopped? Absolutely. Playing is probably just a tap, as is pausing. Selecting requires looking at the screen. Use the dial to browse, select, play, pause, and discover.”īrowsing requires looking at the screen. “You can also browse deeper, curating the perfect soundtrack to wherever you’re headed. “Try the dial for a hands-on way to steer to the audio you love,” Spotify says. And a massively flawed design choice at the same time.īecause while you can reach for the knob and grab it without looking - unlike a screen - the knob’s actual functionality includes almost nothing that you don’t still need your eyes for. Spotifyīut that’s also the Achilles heel of the product. Spotify’s entire catalog of 82 million tracks, including more than 3.6 million podcast titles, is available on Car Thing.Spotify's Car Thing product in action. “This exploration and innovation is part of our ongoing commitment to building a truly frictionless experience for users across devices-in the car, at home, or on the go,” the company said. subscribers - include adding a Night Mode feature and Add to Queue command so that users can organize their faves by simply using their voice. Spotify said future updates to Car Thing - aside from rolling it out to non-U.S. Second, Car Thing made it simpler to play exactly what they wanted, thanks to both the product interface (which they enjoy more than their previous in-car media) and the ease of using “Hey Spotify” to control what they wanted to listen to.” “We learned two major things from device owners: First, users were listening to Spotify in the car more than they had before. “During our exploration phase, we discovered a lot about how people listen in the car, and for many users, how Car Thing can help improve that experience,” Spotify said in its announcement on Tuesday. Since April it has grown in size (then: 4.5-inch by 2.5-inch) and price (in October it was $79.99), but its mandate remains the same: appeal to car owners whose ride lacks built-in infotainment systems. In testing since 2019, Spotify began rolling out the device to an invite-only group of subscribers beginning last April before opening it up for limited release in October. Car Thing only works with Spotify Premium accounts, so freemium users would need to upgrade to get the Thing up and running. It accesses the internet (and Spotify’s vast catalog of audio) via your nearby phone through a bluetooth connection. ![]() The device also needs to be connected to a 12V power outlet nearby. To make the Thing work, you’ll need to connect it to your car stereo using bluetooth or cables. ![]() The company said the device’s microphones feature noise suppression technology to help tune out the sounds of the road - and an “adaptive interference cancellation technology” that helps the Thing prioritize your voice over all other sounds and voices. Users can also save their favorite music and podcasts to four available preset slots, then ask Car Thing to play them by clicking or calling out the preset by number. With voice control - which works through several microphones on Car Thing - users can ask Car Thing to play songs, albums, podcasts, playlists, genres, moods and more, as well as to “like” songs. Users can control what’s playing by using the touch screen, the dial or Spotify’s “Hey Spotify” voice control mode. ![]() Dan Rutman Joins Spotify as Head of Music Creator Partnerships
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